Good and large amount of Back-links are the most important criterion for getting High Rankings in Search Engines. So, every Blogger aims at getting quality backlinks to his/her blog. But what does everyone exactly mean when they say “Quality Backlink”? I am going to explain the five most important factors that determine the Quality of any link!
The Relation Attribute
You may have seen the source code in which the syntax used for links is like :
<a href=”any URL” rel=”nofollow”>Anchor text</a>
Just consider the rel=”nofollow” part. This means that the link will not be crawled by Search engines like Google. So, you wont get any advantage if the nofollow attribute is attached to any Anchor Tag containing your link. Even though Google wont consider No-follow links, Yahoo Search engine still considers the number of No-Follow links for allotting Search Engine rankings.
But if the source code of the link mentions rel=”external” , then the link is supposed to be good for SEO. Also, the links without the rel attribute are good for SEO. Such links are known as Do-Follow links.
Consider this link syntax:
<a href=”any URL” rel=”nofollow”>Some Text Here</a>
The Text inside the Anchor tags, in this case “Some Text Here” is known as the anchor text. This is the Hyper-linked Text. When you will click on this text , it will take you to the Destination Page.
Usage of keywords related to the Destination link must be used. It will help the Destination page get good Search engine rankings for the Anchor text Keywords. Using keywords for which you want that page to rank higher must be used. Usage of irrelevant keywords must be avoided as it reduces the quality of the link. For example: If you use Anchor Text as “this link” then it wont carry a good weight in Search engines.
Location of the Link
The location of the links is also an important factor in deciding the quality of the Link. The higher the link appears in a Page the more is its Value in terms of Search Engines. But, normally links placed in the main Reading section of the Web-Page carry more importance. The links placed in the sidebar and the Footer including the Credit links do not carry equivalent weight.
But the maximum priority is allotted to the links placed in the Header section of a Page. If you get a link from the Header of any Website then it will surely improve your rank to a great extent if the Website is not Spam.
The Domain Name
The Domain name which links to a website is also very important. The amount of weight each domain name carries depends on various factors like:
- The PageRank of the Domain
- The Suffix of the domain name (eg: .COM, .ORG, .EDU)
- The Authority of the Domain
The higher the pagerank of the domain where the Link arises from, the more weight it carries. If you get a link form a Pagerank 7 Domain name then it is far more better than getting a link from PageRank 3 Domain name.
The suffix of the Domain name also does matter. The Government and the Educational TLDs have far more importance than other TLDs. This means then if you get a link from a PR 5 .EDU website then it will carry more importance than PR 5 .COM website.
Google gives authority of the Domain based on various factors like the Domain age, the Domain registration period and the Quality of content on the Domain. The authority depends on how many sites link to that domain and how many of them are spam. Also, the authority of a domain decreases if it links to Spam sites. So, if you get Do-Follow links from High Authority domains like TechCrunch.com or Wikipedia.com, then you will surely find your website in the Top Links in Google.
Number of Outgoing Links
For understanding this concept, let me give you a small example. There are 100 out-going links from a webpage and your link is one among them. So, the approximate authority that will be transferred to your website is one hundredth time of its authority, which is really very less.
Now consider that a webpage which contains only 10 links and your link is one among them. Now you will get one-tenth times the authority of that webpage, which is supposed to be a very good ratio.
Note: I know you guys will have a lot more tips regarding this topic to share and I have missed out on a lot of points. I have mentioned only some important Factors here. Please let us know about unique SEO tips that you know or follow.