For those who are new to the word “Social Media”, I can promise that you use Social media almost everyday. You are using it right now too. Social media is everything which people share on the Internet. Everything like Blogs, Social Networking Websites, Suggestions, Picture Sharing, Chats, Micro-Blogs, Social Bookmarks, etc; i.e the applications which help us Interact with others on the Internet comprise of Social Media.
“What is Social Media Marketing?”
Wikipedia Definition says: Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. In short, it means Marketing/Promoting your Product or Service in the Online Social Environment.
Now, when the basic idea of Social Media is clear, its must be accepted as a fact that Big companies are making a fortune by promoting their products on Social Networks like Twitter and Facebook.
But, sometimes these online promotional activities can backfire if you do some mistakes. Let us understand the most common mistakes in this scenario and how you can avoid those:
The No Blog Condition
If you don’t have a blog to write about your product, I can guarantee that you are heading towards a road that has FAILURE written all over it. Blog is your Online Real Estate and it is the place where people try to come to know about your product or service. Getting regular updates regarding the product makes the Customer understand the real value of the product and it helps you get a Fan following.
The Unclear Idea
You promote your product heavily on Social Networks but if your own idea about the product is not clear, then the product might fail. You must concentrate on a particular product rather than promoting a hundred Utilities which do the same function.
Mixture of Personal and Professional thoughts
It becomes very difficult for a user to understand your true intention if you always keep postings a mixture of Personal as well as corporate information all at one place. Like, if you use your personal account to promote your business Product, you may land up confusing your followers. So, creating a separate Fan Page for your Product is advised along with your Personal account.
Don’t assume anything unless you are 100% sure about it. Every Social network has some history and Do not assume that you are the first one marketing on it. You may land up doing something unprofessional and making a fool of yourself.
Think before you Write!
Not everyone will be comfortable engaging in Online Conversations. Its your duty to make them feel comfortable! Do not talk about controversial issues while giving a real idea about your product. Always be authentic but unfinished because you may have to cover yourself in the future!
Doing Everything yourself
If you behave as a one-man army, its not going to help here. Let your followers and partners come to your help. You have to spend time to build relationships so that others will submit and help you promote your Idea. Remember that not all your ideas will be worth sharing so don’t get disheartened is no-one shares it.
Being a Selfish Professional
Don’t expect others to help you without you helping them. Don’t be a Social Media freak and keep promoting your own stuff. Read what others are talking about and share it with your friends too. While doing so, do not expect them to return the favour. Keep sharing your likes with others and you will soon see people sharing your idea with their friends. Be cautious while sharing your dislikes because the things which you dislike may be liked by someone else.
Give people what they want! Rather than telling them the current financial state of your Company, tell them about the recent developments and how is it going to help them in the future.
Bossy Nature and Lack of Conversation
Don’t try to control everything but go with the flow. Sporty conversation with your Followers is the essential part. Understand that your conversation is going to help you build the relationship, the trust and the confidence in the minds of others to do business with you. So, Do not try to force your thoughts on anyone. Give your helpful suggestions and ideas where needed but take care that you are not criticising or offending anyone. If you ever do a mistake, remember that saying SORRY really helps.
Showing off Wavy nature
Keep your Online personality Constant. Don’t keep changing your Avatar’s and Photos regularly. Over a period of time, people start knowing you by your Photo Avatar rather than your Name. So it is the Key!
Don’t act confused. Stay bold when you answer to any question, but do accept your mistakes.
The TIT-For-TAT Attitude
Everyone does mistakes and you should forgive them. There is no point is having a grudge on someone who does not like you. Rather, learn why does that person not like you and try to improve yourself.
Handling Negative Comments has a great part to play here. Its not important to reply to every negative comment. Some people may always try to outsmart you, its better to ignore their comments. Praising them does help getting them in your favour sometimes.
Bonus tip: Inconsistency and Excessive Promotion
Publishing 2-3 posts on your blog in a single day and then staying offline for the next 4-5 days is a bad idea. Being consistent is the key! People like their Questions being answered as fast as possible rather than keeping them waiting for long.
Understand the fact that Excess of Everything is Bad! Do not over-promote anything or be over-professional. Be a friend with your Customers and try to understand their needs. It will help you give them proper service and in turn making then Happy and Satisfied!
Even after so many points, I can still say for sure that I have missed a lot. Do add your Suggestions to this list! Looking forward to some great suggestions.
Hoping that these tips will help you make great profits in the future. Anyway, “Merry Christmas” everyone!