5 Important Tips for Facebook SEO

Facebook LogoSEO has been a part and parcel of an Internet marketer’s life. Ranking high in Facebook has been a necessity if you are looking for optimizing your Online Business for Search Engines and Social Media at the same time. And to be frank, it is essential to consider both these frontiers simultaneously rather than being strong in one and neglecting the other.

As Facebook has become an Hub for Netizens, it is very essential to consider it when Social Media Marketing comes into Picture. And this is the reason why Facebook Search Engine Optimization is such a hot topic. It has become a bare necessity to Rank high in Facebook search if you wish to gain Visibility in the Social Media scene.
Facebook Search
So today, I will give you 5 important Facebook SEO tips which will help you rank high in the Facebook Search Engine:

1~ Allow Public visibility of your Content

Due to the recent problems of Facebook privacy settings, there is still a lot of confusion regarding this. Remember that if you keep the content which you want to share as Public, then Facebook can show it to all those who search for it. Keeping it protected to any particular group will enable visibility of your content to only that particular group.

2~ Use proper Keywords in the Title/URL

Now you would say, this tip is very similar to our normal SEO tip! But the TITLE we are considering here is a bit different. Here the title can be the Title of the Blog Post which you are sharing or even whatever is your Status Update, or may be even the Name of some Facebook Group. If it is a Title of the Blog post then you should optimize it for normal SEs like Google, Bing/MSN and Yahoo and it will help you on Facebook too(nothing special required here). But if you are writing a Status Update or Creating a post in Facebook Groups then remember to include the Keywords you want to rank for!
Do not forget to Select a proper Facebook Vanity URL for Professioal pages.

3~ Optimize Meta Tags properly

When you share a link on Facebook using the ‘Link option’, Facebook by default uses the meta description of the Shared Webpage as an effective meta tag, but if that webpage does not include any meta description tag, then it catches the first 160-200 character of the content and uses it as the effective Meta tags. You can write the description of this Link in the Update Space available using proper keywords.
Also, When you make some group the Description of the Group is used as the effective meta tags for Facebook Search engine.
Note: When I say “effective meta tag”, it means Meta tags that will be considered by Facebook Search engine and not any other Search Engine.

4~ Likes, Shares and Number of Mutual Friends

If you are planning to rank higher then the Number of Share and the Number of Likes for your Content/Comment (by different people) does come into picture. The more the number of Likes and Shares, the higher will be your position in Facebook Search rankings. When searching for different Individuals, the number of Mutual friends are considered as a ranking factor.

I am sure you would like to join us on our Tech-Freak Stuff page on Facebook.

5~ Freshness of the Content matters the Most

If you write a Status update containing some keywords and someone else writes a very similar Status update some time after you write it, it is highly possible that his/her status update will rank higher for the keywords and not yours. Facebook gives a lot of stress on Real time (some time difference is always there) Search Engine results and so you don’t have any scope for error and rest. You must keep updating various data on Facebook which you want to rank in Facebook Search.

Let me know weather you use these SEO tips for ranking high in Facebook Search, and if you know some more tips then do let all of us know..

  • http://www.netchunks.com Shiva | Web Magazine

    Wow, these are some great tips. I most of the tip follow these tips while sharing links in facebook. Hope these helps in getting more visitors

  • http://www.change-is-refreshing.com nikhil kulkarni

    I use twitter i am still not averse of Facebook

  • http://romantic18.blogspot.com Romantic SMS

    excellent tip Rohit, social media is big thing now a days when it comes to marketing your stuff, and facebook is obviously the king so one should not ignore to optimize his/her site for social media also.

  • http://hiswat.info/2010/07/free-rapids-rapidshare-premium-accounts/ Siva

    Nice .. today i came across how to increase facebook fan for your website and how to optimize webpage for SEO in Facebook .. :P
    but actually i am not concentrating in that area.. i am using Twitter. I am under going 30 day challenge “without using facebook” like Googler MC ..

  • http://www.techfreakstuff.com Rohit Sane

    @Siva: I am happy that I could be for some help to you!!

  • http://agentdeepak.com/ Agent Deepak | Blogging, Marketing & Success

    Nice tips Rohit. I am not very good with Facebook. Hopefully these tips will help me out.

  • http://www.whitehatandroid.com Shekhar Sahu

    Nice tips for promotion on facebook, well these will not help in the seo of your blog, but will surely increase the SEO of your fanpage, improve visibility, Currently i am working on FBML, FJS, and FQL. Will notify you some great stuffs.

  • http://www.hellboundbloggers.com/about/ S.Pradeep Kumar

    Good tips there. Facebook is one of the major sources of traffic for my blog and optimizing it will fetch me some more visits..

  • http://greattechno.com/ great technology

    good posting… i like this article
    thanks for sharing.. bestregards

  • http://www.technoskillonline.com tricks tips

    very nice tips rohit…

    but do u think people will search Article or post in facebook ? i know that they will search friends by names …..

    but this will be very usefull for blog promotion in facebook

  • http://www.techfreakstuff.com Rohit Sane

    @Tricks tips: People do search Social Media for great articles. Thats why its booming at such a fast rate!!

  • http://myonlinebusinessstrategy.net Doug Taylor

    Great tips about Facebook Rohit. I have never once thought about SEO when setting up a Facebook page and these tips will change that line of thought. Social Media is out growing traditional websites and becoming the huge source of traffic. If you have any tips about Linked In, those would be appreciative in a later post. Thanks!

  • http://www.bamonlinetech.com/ Thomas john

    It is good suggestion how to promote the SEO feedback and it is nice topic.

  • http://www.techpraveen.com Praveen

    Great Suggestions buddy :)I will follow thes tips to promote my Blog ;)

  • http://computerguiders.blogspot.com/ aravind

    nice blog , really a informative article indeed

  • http://xeobits.com vijay dubey

    regarding the point 3….i am using drupal …and the default installation does not include meta … can anyone suggest how to implement that…

  • http://cardiostr.blogspot.com oko

    thanks for share nice valuble information

  • http://www.pratikkoirala.com.np Pratik Koirala

    Nice Great ideas!!!!!!!!!!!!!! Thanks for all these valuable information.

  • http://jntulife.blogspot.com vivek

    Really a very helpful tips,,,and your blog simply rocks…!keep posting..!

  • http://diposhared4u.blogspot.com Jayadwi

    Such a great tips. I will try it for good. But, I think it is hard to avoid to use same keyword, I mean, it is likely that the same keyword is also used by other people, right?