The Ovi Store is a one-stop-shop for mobile content to help consumers personalize their Nokia devices. It allows downloading of different types of applications including games, videos, podcasts, productivity tools, web and location-based services and much more.
Launched in 2009, the Ovi Store has 4 million downloads per day globally, a milestone spurred by overall global demand and a recent update that gives users a friendlier look and feel as well as more popular apps and games. India currently sees more than 4.5 million downloads a week.
Nokia and Reliance Communications, in a first of its kind partnership in India, today (22nd February 2011) announced the launch of the India chapter of Ovi Store, Nokia’s immensely popular mobile application store. Reliance Communications will be the first service provider to offer integrated operator billing for their consumers in India enabling access to a host of paid for content on the Ovi Store. The amount will be either included in their monthly mobile phone bills or deducted from the pre-paid balance, per their data plans. (Tax will also be added to the total bill)
Commenting on this alliance, Prashant Gokarn – 3G Head, Reliance Communications, said, “Nokia and RCOM have had a longstanding and an extremely fruitful association, and this new venture will only strengthen our joint mission to offer enriched services to our loyal consumers. This relationship brings exclusive apps through Ovi Store coupled with a convenient purchase process. This service will usher in significant growth in adoption and usage of apps in India. This service is a big step in a series of innovation led products from RCOM.”
V Ramnath, Director – Operator Channels, Nokia India, said, “Our partnership with Reliance Communications is a big step towards providing Indian consumers easy and simplified access to Ovi Store content through operator billing. The response from consumers in India has already exceeded our expectations, with the number of weekly downloads crossing 4.5 million. We believe our partnership will help accelerate this further.
Ovi Store is focused on providing relevant and useful content to our consumers to help them get the most out of their mobile lifestyle. For Reliance consumers, we have especially made available over 17,000 pieces of locally relevant paid for content,” he added.
Even though this Strategic tie up seems to be valid only for 3 months, we need to wait and watch how does the OVI Store flourish or how does this Step affect Reliance 3G users in general with the Market share of Nokia Phones being eaten by Android Phones.