Nikon launches Spring Collection of the COOLPIX range and Introduces a new Brand Ambassador

Nikon India recently (on 15th March) Launched its latest and exciting COOLPIX Spring Series of Digital Cameras. The best part of the Spring Collection is that the Cameras are available in 39 different colours. The collection includes 10 new cameras with advanced features and good Picture quality.

These 10 Cameras will surely add a boost to the existing range of P7000, S1100pj, S80, S8100 and S5100. The COOLPIX Spring Series includes the following models:

  • P500
  • P300
  • S9100
  • S6100
  • S4100
  • S3100
  • S2500
  • L120
  • L24
  • L23

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Mr. Hiroshi Takashina, Managing Director, Nikon India, said “In the past two years, India has been a high-powered growth market for us, by achieving phenomenal results beyond our expectations. We have already built up strong position of around 20 % market share in Compact Camera segment. We are pleased to announce the introduction of 10 new colorful and high image quality COOLPIX products in our lineup today. As a leading brand in India, we are planning to expand the market share to 25% in the coming fiscal year 2011-12, with the introduction of 10 new cameras.”
Nikon COOLPIX Spring Series Launch
Also, Priyanka Chopra was being introduced as the Brand Ambassador of Nikon India. On being associated with the Nikon Brand, Priyanka Chopra said, “Some of my best memories have been captured on a Nikon. I am very excited to be associated with a brand that is not only renowned for it’s superior quality but also one that has helped us capture and retain so many special memories lasting a lifetime. With it’s pioneering COOLPIX series, Nikon easily brings out the photographer in every one of us with its affordable, yet exclusive collection of compact cameras. Get your self a Nikon today and let the magic take over. After all a picture speaks a thousand words!”

By signing up Priyanka Chopra, Nikon India plans to expand its advertisement and promotional budget (TV campaign) to Rs. 120 crores as compared to Rs. 60 Crore in the last fiscal year.

The entire Spring series is available in all retail outlets and exclusive zones of Nikon across India and is competitively priced between Rs. 4,990 and Rs. 26,950.