Sony Media Technology Centre (SMTC) in association with Whistling Woods International (WWI) was inaugurated by Sir Howard Stringer (Chairman, CEO & President, Sony Corporation) and Mr. Subhash Ghai (Chairman, Whistling Woods International) today at Film City, Mumbai.
According to the figures provided by Sony, India has more than 1000 annual releases of Motion Videos every year which is the highest in the world. Most Indian movies are still produced using celluloid which is an old technology. Through SMTC, Sony will provide its expertise in High Definition (HD) and 3D film and broadcast technologies as well as focus on the proliferation and development of these technologies in India’s entertainment industry.
The 3D market is expected to expand rapidly and high-quality 3D content is essential to this growth. Sony will strongly support the creation of an environment that facilitates such ‘good’ 3D production, continuing an effort launched a year ago with the opening of its first Sony 3D Technology Center in Los Angeles where more than 1,000 industry professionals have visited and trained to-date.
Sony has installed top-of-the-line HD and 3D content creation and digital cinema projection equipment in Whistling Woods international campus in Mumbai. In addition, it will provide its know-how in HD content creation from acquisition to post-production of content. It will also teach the entire pipeline of 3D filmmaking and methodology and provide training for high quality 3D content creation.
Speaking at the conference, Sir Howard Stringer said, “We are delighted to be able to share Sony’s unparalleled
expertise in 3D content creation with aspiring filmmakers and industry professionals from across the vibrant Indian film and broadcasting community. The Sony Media Technology Center will provide a forum for us to offer our latest High Definition & 3D technologies, products and know-how and contribute to the further growth and development of the Indian entertainment industry.”
Through the SMTC, Sony and WWI aim to develop and enhance India’s entertainment industry by popularizing HD and 3D content creation.