Nokia seems to have absolutely no chance to hit it big on the smartphone market and it appears that the company is now trying to win the tablet market! The Finns seems to be very promising in their approach but their success is not likely.
We think Nokia should have a single reference point to beat, which is iPad 2. This device has already cornered nearly 75% of the market and is the best sold tablet!
Stephen Elop, Nokia’s CEO stated in an interview for a Finnish TV station that Nokia was preparing to revolutionize the tablet world with a brand new product which would be better than the 200 tablets already available in the market.
He said, “There are now over 200 different tablets on the marketplace, only one of them is doing really well. And, my challenge to the team is I don’t wanna be the 201st tablet on the market that you can’t tell from all of the others. We have to take a uniquely Nokia prospective and so the teams are working very hard on something that would be differentiating relative to everything else that’s going on in the market.”
On being questioned about Nokia being in a hurry to launch its new Tablet, he said “We’re always in a hurry to do the right things!”
As you already know, Nokia has signed a deal with Microsoft for the manufacturing of Nokia smartphones able to run Windows Phone 7. The question is: Will the new tablet have the same operating system?
Stephen Elop says that the engineering teams are currently testing tablets operated by: Windows Phone 7, Meego and Windows Next (Windows Phone 7 tablet version) According to him, Nokia is going take a decision about the operating system they are going to use for their next tablet in the near future. Unfortunately, things are not going that great for Nokia because the company announced they were going to fire 7000 employees a few days ago. Stephen Elop has begun a long restructuring programme in the company.
We just hope everything goes fine according to the plan for Nokia and we have some more competition and options in the Tablets market!