Quick Hands on Review of Idea Ivory: A budget Android ICS Smartphone

With the advent of technology, every day there are new revelations, devices, products that take the market by storm. In this age if developing technology, the rate at the cut throat competition for aggrandizing a better product over the other manufacturing giant is an interesting tussle. Thus, each manufacturing giant attempts to gain a stranglehold over the market by developing, inventing products that appeal to the common man and are superior to its competitors in the dedicated price bracket.

Along these lines, Idea Ivory is the latest Smartphone to be launched in the market after the broadcasting that was presented out through various disclosures. The current innovation is Idea’s third Android phone among its other devices provided in the market which notably are the ID 918 and Aurus. Move over the traditional names of galaxies amongst others, Idea managed to devise its product a more appealing name called “Ivory”. Tech-Freak Stuff was present at the Bloggers meet where the respective handset was dished out for an early access.

Idea3G Smartphone

The notable fact that is exhibited from the new revelation is that it is one of the best affordable phones in the mid-price bracket. With the competitive spirit present for the Android phones in the price range of Rs 6,000 to Rs 9,000 Idea Ivory joins this elite club with the unique features and other benefit that are provided along with bestowed handset.

Idea Ivory

The device runs on Android 4.0 Ice Cream Sandwich and is manufactured by Alcatel and is globally regarded as the One Touch 930D. It is also manifested with slightly different hardware configuration as based on the Alcatel One Touch 930D model. As manifested by the Idea branding, the device can also be used with other SIM cards. Also, the other beneficial aspects are that the user can avail 1 GB of free data every month for first 3 months and additionally internet TV is provided at a price tag of Rs. 150 per month.


The notable specifications of Idea Ivory are the following:

  • Dual-SIM (GSM+GSM)
  • Android 4.0 (Ice Cream Sandwich)
  • 3.2-megapixel camera
  • 3.5-inch screen
  • 1GHz processor
  • 512MB RAM
  • 4GB internal storage
  • 3G and Wi-Fi
  • 1300mAh battery


The Idea Ivory comes in two colour options namely White and Black. The major difference is the glossy finish on the white colour body, whereas a paint finish on the black colour body. This results in the black piece staying up as a finger print magnet and the white colour doesn’t leave any fingerprint marks on its body. The other notable aspect was that the white model was slippery and difficult to grip as compared to its black counterpart.

Idea Ivory

Existent on the front panel are three capacitive keys along with one clickable button present underneath these buttons. This however doesn’t vouch to be the Home button. Upon closer analysis, no sharp edges, curved corners were found resident with the phone’s design. The location of the volume setting keys are on the right side and the power button is on the top of the phone.

Idea Ivory


Idea’s basic intention was to play an active role in the market in respect to its devices. Also, the task was to create a budget affordable Smartphone to reach out to its consumers and availing the beneficial aspect of using Android 4.0 Ice Cream Sandwich. The Smartphone has a 3.5 inch capacitive touchscreen with 320 x 480 pixel dimensions with DPI of 159 x 160. Thus, this can result in the downfall of the phone, but the screen dint look as worse as expected.

The 1 GHz CPU and 512 MB RAM are overall good enough for the system, but its real processor performance will only be tested once the device is heavily populated with around 60-70 apps. The constructed hardware is of decent standards to function Android 4.0 ICS resident on the phone smoothly, however minimal stutters were observed during multitasking operations. It is a point to be noted that whether Idea Ivory will materialize the Android 4.1 Jelly Bean update or not. Upon closer observation, it was noted that the Idea Ivory has respectable graphics strength to run modern addictive games such as Temple Run. However, Agent Dash was found to not work on the handset.

Idea Ivory


There is a facilitation of certain pre-loaded apps resident on the device. These include apps such the Ideal Mall, Idea TV and cloud back up which serve fruitful for the user. Additionally, the handset comes preloaded with Facebook, Twitter, Chrome, and Documents to Go. The most unforeseen incident while brief testing on the phone was that there was no provision for the addition of a second Google Account if the particular individual was logged on the device using another account.

The other notable discovery was that of the manifestation of a multitasking button present on the device doing a rather inappropriate job. Hence, this accidental positioning of the button needs to be taken care of. The current use of the multitasking button is to open options on the menu than providing it for its intended use. This was caught unawares during the first instance while accessing the handset. We are hoping this is fixed by Idea.

Idea Ivory back side

Price and Availability:

The phone is priced in the affordable price range category and is available mobile outlets in India priced at Rs 7,390. Thus, this Smartphone falls in the category of people who want to utilize the phone’s specifications as well try out the Android 4.0 under the price range Rs 10,000.

To sum it all, Idea Ivory is an ambitious attempt by Idea to play an active role in the market in the range of affordable Smartphones. The main focus of being consumer driven, technology driven aspect serves them in good stead with the pricing. However, comparing it with the other devices that are available at this price range; the current pricing of Idea Ivory seems a little expensive as compared to the screen size it provides. Running Quadrant Standard on the specific device it was brought to conclusion that the device was resident between the HTC Desire HD and Samsung Nexus S Quadrant values. The Quadrant score was valued to be 1760. Even after providing the user with several other benefits along with the devices, the pricing appears to be slightly on the farther expensive side when compared with the current Micromax and Lava devices available in the market.