Idea launches “Idea Ivory” Dual-SIM Smartphone running Android 4.0 ICS for Rs. 7,390

With the advent of technology, there are constant developments towards newer and better innovations in the current market. There are new revelations that hit the market at a high peak, while there are others that set a storm when launched. Each device has its own significance and comes with a respectable amount of features, specifications to tag along when dispatched visibly in front of the public’s eyes.

Another such announcement is set to attain its position as the front-page news in the current time frame. This specifically corresponds to the development of a dual SIM 3G smartphone named Ivory which is set to be released this Thursday by Idea Cellular. The device runs on Android 4.0 Ice Cream Sandwich and its other constituents are mentioned further as we progress ahead in the article.

idea-ivory- It is understood that this particular handset will be priced at Rs. 7,390. Additionally, there are two colors provided currently namely Black and White. To initiate its sales or call it as a marketing strategy, Idea has dished out certain deals for the consumers who will specifically buy their creation. Along with the purchase of the phone, Idea presents a beneficial aspect that it is providing 1GB of 3G data connection every month for the first three months. Also, subscription to Idea TV is conjointly dished out for the public at a one-time charge of Rs. 261.

The notable specifications of Idea Ivory are the following:

  • Dual-SIM (GSM+GSM)
  • Android 4.0 (Ice Cream Sandwich)
  • 3.2-megapixel camera
  • 3.5-inch screen
  • 1GHz processor
  • 512MB RAM
  • 4GB internal storage
  • 3G and Wi-Fi
  • 1300mAh battery

The to-be released Idea Ivory will contribute as the fifth Android based 3G Smartphone from the set of Smartphone launched by Idea. As the statistics report, Idea has managed to sell more than 2.25 Lakh devices through the Indian market. Accompanying this itemization, Idea has seen an upheaval, steady rise in the uptake of data on their network. This factor is contributed by the promotion offered through selling devices.

Moreover, certain built-in apps are also dished out for the users inbuilt in the device. These help improving the utility with respect to ease of use in the respective domains. The Smartphone is set to arrive with a strong battery support, Android Browser, G Sensor, Wifi, A-GPS. Over and above built-in social media apps like Android GMS standard application, Facebook, Twitter, IMAP, HTML, Music Video Player, documents to go have also been presented for the user’s utilization from the presented device.

Considering the overall aspects, it can be considered as a value addition to the smartphone category with the beneficial specifications provided at a value for money price. Over and above with good aesthetics and commendable performance, we hope that this phone takes the market by storm.

  • Bharadwaj

    I want to purchase this ivory mobile, but afraid of purchasing self branded Idea mobiles since they might be manufactured by some lesser known companies.