Nokia has always been a leading player in the Indian mobile market, be it Features phones or Smartphones. With the arrival of the Lumia 520, 620 and 720, the entire line-up of Nokia Smartphones in India seems complete. But, Nokia being the people’s favourite in India, has announced a super low-cost Smartphone, the Lumia 420 specially to facilitate an upgrade to the current feature phone users without drilling a big hole in their pockets!
Specifications of the Lumia 420
- Snapdragon S4 1.2 GHz Dual Core Processor
- 512 MB RAM
- 4″ (800 x 480) Display with Gorilla glass
- 8GB Internal Memory (64 GB expandable using microSD card)
- 5 MP AutoFocus camera with Flash
- VGA front camera
- Windows Phone 8 OS
- 3G connectivity
- WiFi + Bluetooth 3.0
Speaking at the event, the Official mentioned that the Lumia 420 is specially targeted towards Indian users and will support using the Hindi Language as the primary langue of phone operations. It will facilitate the users to use device in their fast paced life without any hiccups, thus also calling the Lumia 420 as Lumia “Char Sau Bees”!!
Some insights about the upcoming marketing campaign for the Lumia 420 were also given to select journalists. Lumia “Char Sau Bees” marketing campaign will feature average users who use the device in their daily lives and talk about their first hand experience. They have also featured a few professional thieves in the campaign who specialize in snatching gold chains from their victim. The thieves will be portrayed becoming “Char Sau Bees” as soon as they complete their daily job..
Note: “Char Sau Bees” means “Running away” in India’s national language i.e. Hindi
Also, the Nokia Lumia 420 is said to come with special SIM card activation facilitated by Airtel to share their data plan between multiple users. The data limit of 5GB can be shared between 3 friends who have Airtel as their data provider.
The phone will be priced at Rs. 8,500 and will be available in 5 colours namely Red, Yellow, Cyan, Black and White. If you have continued believing this article, the phone will available in most local stores from 31st April 2013!