BlackBerry has launched the newest BlackBerry 10 smartphone, the BlackBerry Q5 in India for a price of Rs. 24,990.
Blackberry is hoping that the pricing and the physical QWERTY keypad can turn out to be the peculiar traits to revive its fortunes in India. According to reports, it is understood that the company will offer EMI schemes for the BlackBerry Q5.
This device will be available in Black, Pure White and Pure Red color models from July 20 onwards.
This revelation is company’s third phone running on BlackBerry 10 OS. The device features the swipe- based UI along with the facilitation of a physical QWERTY keypad. The device features a 3.1-inch LCD display with a resolution of 720X720 pixels and is powered by a dual-core 1.2GHz Qualcomm Snapdragon S4 processor. It encompasses 2GB of RAM and has a 2180mAH non-removable battery. Additionally the device packs in 8GB of internal storage, which can be further expanded further up to 32GB via microSD card. The device constitutes a 5-megapixel rear camera and 2-megapixel front camera. The device comes along-with 2,180mAh battery, and offers up to 12.5 hours of Talktime and up to 14 days standby. The BlackBerry Q5 is 10.5 mm thick and weighs 129 grams.
The BlackBerry Q5 will be equipped with all the BlackBerry 10 features like BlackBerry Hub, BlackBerry Flow UX, BBM with voice and video chat, Time Shift camera, HTML 5 support in browser, Microsoft Exchange ActiveSync, BlackBerry World application store and more.
Surely on the specs front, the Q5 does bear a striking resemblance to the flagship Q10, however the main differentiating factor is with respect to the build quality. The premium outlook and materials like cold-forged steel have been substituted with plastic in the white, black and red options. Additionally the keypad looks different from the one in Q10.
Considering that a budget Android phone would provide better specifications at an affordable price, it remains to be seen whether the Q 5 manages to uproot certain markets. The pricing of the device raises the question as to whether consumers will be willing to shell out Rs 25,000 for a simple looking device with just 5 MP camera and simple LCD display [no HD].
BlackBerry Q5 key specifications
3.1-inch IPS LCD display with a resolution of 720×720 pixels, 329ppi
35 key hardware keyboard
1.2GHz dual-core Snapdragon S4 Processor
8GB Internal storage expandable up to 32GB via microSD card
5-megapixel rear camera
2-megapixel front facing camera
BlackBerry 10.1 OS
The BlackBerry Q5 will face stiff competition with the likes of Google Nexus 4, Samsung Galaxy S4 mini, Sony XperiaSP and Nokia Lumia 820 in the Indian Smartphone market.
Has BlackBerry got its pricing strategy right? What are your thoughts?
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