LAVA enters the low-end 3G Smartphone Market with LAVA 3G 356 and LAVA 3G 402

LAVA is one of the premier Indian Handset manufacturing companies. LAVA specializes in low cost handsets to cater to the demands of the Indian public. It has announced the release of the its two latest 3G handsets the LAVA 3G 356 & LAVA 3G 402. Both are in sync with the general marketing strategy of the company. It aims to provide the maximum features within an allotted budget.

LAVA 3G 356 & LAVA 3G 402 are powered by dual core processor and Android 4.2 (Jelly Bean) OS. The 3G series comes with 512 MB ROM + 256 MB RAM, which can be expanded upto 32GB through external memory card. LAVA also claim that both the phone have OTA (over-the-air) technology.

LAVA 3G 356 and 402

Hari Om Rai, Co-Founder & Director, Lava International Ltd. said, “Lava has introduced affordable, yet fully loaded entry level 3G android smartphones which will now fuel the aspirations of the evolving mobile user in India. The Lava 3G 356 and 3G 402 are uniquely designed smartphones which lets a consumer enjoy the power of 3G by consuming online content. As 3G-enabled handsets become affordable, mobile internet would be the next big thing in the country which would take penetration to the remote corners of the country. Lava is aiming to drive huge volumes with both models combined.”

LAVA 3G 356

The LAVA 3G 356 has a 3.5 inch screen which gives a resolution of 320×480 pixels. It is supported by a Li-ion battery of 1500mAh giving up to 5 hours of talk time and 200 hours of standby time. The LAVA 3G 356 also has a 1.3MP primary camera and VGA secondary camera to go along with it. It also has pre loaded apps such as LAVA zone, Twitter, Facebook, GTalk among others. It supports dual SIM technology. It has an internal storage of just 100MB but it is expandable up to 32GB. It comes in white, red or grey colors.

Specifications

  • 3.5-inch HVGA display with a resolution of 480×800 pixels
  • 1.3-megapixel rear camera with flash
  • VGA front-facing camera
  • 3G, Bluetooth, Wi-Fi, GPS
  • 256 MB RAM
  • Dual SIM with Dual Standby
  • Expandable memory up to 32GB with micro SD
  • 1500mAh battery
  • 1.2 GHz dual-core processor
  • Android 4.2 (Jelly Bean)

LAVA 3G 402

The LAVA 3G 402 has a larger screen compared to the LAVA 3G 356, it has a 4.0 inch screen with a resolution of 480×800 pixels. It is supported by the same 1500mAh Li-ion battery as the LAVA 3G 356. Its camera is a 3MP primary camera and a 1.3MP secondary camera.Similar to the LAVA 356 it too has an internal of 100MB but expandable up to 32GB. Its too comes in red, white or grey colors.

Specifications

  • 4-inch WVGA display with a resolution of 480×800 pixels
  • 3-megapixel rear camera with flash
  • 1.3MP front facing camera
  • 3G, Bluetooth, Wi-Fi, GPS
  • Expandable memory up to 32GB with micro SD
  • 1500mAh battery
  • 1.2 GHz dual-core processor
  • 256 MB RAM
  • Dual SIM with Dual Standby
  • Android 4.2 (Jelly Bean)

LAVA 3G 356 will be available at a price of Rs.4499  and the LAVA 3G 402 will cost Rs. 5499.