AMD launches its new APU lineup

AMD, the pioneer developer in computer chips have released the E-Series Mobile Accelerated Processing Unit (APU) lineup and added to their 2013 A-series with 2 new products. The products are based to counter the problems of today and provide higher efficiency, increase in performance, better speeds and fantastic gaming graphics. The APU will be available to all top mobile PC manufacturers like Lenovo, ASUS, Acer etc.

Sharing his thoughts on the newly –launched APU’s, Mr Chandrahas Panigrahi, Country Manager, Consumer Business, AMD India said “By combining the strength of  superior graphic capabilities and broad range of computing abilities, AMD strives to strengthen its presence in the consumer segment through the launch of its 2013 Mobile APU platforms in India. These APUs are an ideal solution for new form factors like hybrid and convertible PCs with quad-core performance, AMD Radeon HD graphics and long battery life. AMD is uniquely positioned to deliver the best processors to meet the needs of mobile device users today. Our dedication to the software community and the APU architecture sets us apart from the competition and enables us to deliver the best user experience whether on a tablet, a hybrid device or a notebook. We are a provider of choice for OEM’s to implement seamless customer experience with affordable, leading-edge technology backed by best-in-class software partners.”


The products released by AMD are

  •  2013 AMD Elite Mobility APU (formerly codenamed “Temash”)
  •  2013 AMD Mainstream APU (formerly codenamed “Kabini”)
  •  2013 AMD Elite Performance APU (formerly codenamed “Richland”)

2013 AMD Elite Mobility APU

This is the world’s first 28nm, quad-core x86 SoC APU, which delivers the best graphics experience of any SoC on the planet for small form-factor touch notebooks, tablets and hybrids, 13-inches and below to provide superior gaming and HD media experience. Available as AMD A-Series APUs, this new platform comes in dual (A4) and quad-core (A6) configurations, combining “Jaguar” x86 Central Processing Unit (CPU) cores with Graphics Core Next AMD Radeon HD 8000 Series graphics. The CPU performance has been upped by 172% per watt and 212% improvement in graphic performance furthermore it provides 12 hours of battery resting life. It offers full support for 1080p touch display capability and full Microsoft Windows compatibility, including support for ‘Windows Blue’.

2013 AMD Mainstream APU

It is the best-in-class graphics and first-in-class x86 quad cores SoC delivers the ideal balance between function and affordability for entry-level and small-form factor touch notebooks. It combines with either two or four “Jaguar” x86 CPU cores with Graphics Core Next AMD Radeon HD 8000 Series graphics, enabling stunning visual performance and all-day battery life. In terms of performance it up to 132% better visual performance per watt and up to 127% better productivity performance per watt, plus up to 25 percent better power efficiency than previous generations.It has up to 13 hours of battery resting life. It also offers 88% better graphics and 33% better gaming performance along with 29% better file compression.

2013 AMD Elite Performance APU

It is up there with the best, the AMD A-Series APUs with A8 and A10 models that deliver the best graphics and compute in a performance APU, including elite performance and battery life, innovative features for the evolved PC user experience, interactive entertainment, all at a great value for premium ultrathin notebooks. It is up to 12 percent better productivity performance and between 20-40 percent better visual performance than the previous generation. It also includes 51% more power efficiency in HD video playback. In terms of gaming performance it varies anywhere between 39-72%.

The AMD Elite series can have dramatic impact on the following technologies

  • AMD Gesture Control – Control basic functions using hand gestures;
  • AMD Face Login – Quickly log in to Windows and other browser-based sites;
  • AMD Screen Mirror – Wirelessly share content with any supported TV or display.
  • AMD Radeon Graphics with DirectX 11.1 support – Enjoy discrete-level performance for crisp & sharp photos, movies and games.
  • AMD Dock Port – Use up to four external monitors and sync to other devices through a single connection.
  • AMD AllDay Power – Stay unplugged with long battery life.
  • AMD Start Now technology – Boot up or resume from hibernate in seconds.