Blackberry has always prided itself on its communication centric experience to its customers and it will try to achieve the same standards with their newest BlackBerry 9720 smartphone. Designed for a comfortable grip and available in various vibrant colors, the company provides a perfect starter phone to its Indian customers.
Speaking at the launch event Sunil Lalvani, Managing Director for India at BlackBerry said “This new smartphone is absolutely stunning and provides an ideal choice for urban youth and customers who are looking to upgrade from a feature phone or existing BlackBerry Curve smartphone to an affordable, easy-to-use smartphone with rich messaging and social networking connectivity.”
Reverting back to its successful BlackBerry 7 OS and distinct QWERTY keypad for comfortable typing experience Blackberry has gone back to its tried and trusted formula. With a 2.8 inch touchscreen and trackpad it provides easy navigation and access to all its apps and features. The additions provided to the Blackberry 9720 are the upgraded BlackBerry 7 OS version 7.1 such as swipe to unlock or accessing camera even when the phone is in lock mode. The USP of the company: BBM has also been updated, with a dedicated BBM key that makes it quick and convenient to access the globally popular mobile social network. It also includes BBM Voice, which lets you chat over WiFi for free.
- Built-in FM Radio – With the BlackBerry 9720 smartphone you can listen to local FM stations, and automatically let your BBM friends know what station you’re currently listening to.
- Multicast to Make Yourself Heard in an Instant – It helps you stay connected throughout with instant updates on BBM, Facebook and Twitter. It even gives the option of uploading a snap on all three platforms simultaneously
- Smart for Business Too – With BlackBerry Enterprise Server or BlackBerry Enterprise Server Express, the BlackBerry 9720 smartphone offers superior business productivity features with market-leading mobile device management, application management and security, and is a very cost-effective solution for any organization.
The smartphones is priced at Rs. 15990/- and it is expected to hit retail stores by September 14.