Celkon launches the Celkon AR45 Rahmanishq Music Smartphone

Celkon, one of India’s premier software manufacturing companies have embarked on their latest venture to combine music and technology. Celkon takes its inspiration from none other than India’s music sensation AR Rahman and as tribute to Mr Rahman, Celkon have launched AR45 smartphone the first product of Rahmanishq series dedicated to him.

Commenting at the launch event the chief guest Mr AR Rahman said , “I always believe that technology is very important in the world of music. Rahmanishq stands testimony to this and is a concept dedicated to spreading awareness of how technology needs to blend seamlessly with music for optimum output. It is wonderful to partner with such an innovative brand for my first road tour. Thank you for all the support extended.”

AR45

The smartphone has been designed with special focus on music and its the first 4D holographic smartphone launched in India. It has a 1.2GHz dual core A7 processor which runs Android 4.2.2 JellyBean OS. The design has been kept simple and nothing too flashy, it offers a 4.5 inch screen and the phone is slim with thickness of just 9.9mm.  Another innovative feature is Shake & Transfer, which enables the users to experience the data transfer with just a shake, it could be the most fastest and smartest ever data transfer App enabled on a smartphone. It has also provided with a customized music player to give better music experience and offers a set of preset equalizer options.

Celkon Mobiles for the first time in India have leveraged on the customization of Android O.S and built a new user interface to get a different look and feel to the way contacts, messages and call log are viewed and also many more features like power-saver, data meter and security center are added as a bonus feature.

Mr. Murali Retineni, Executive Director, Celkon Mobiles, further elaborated and said. “With the launch of RahmanIshq series, we are raising the bar for affordable innovation especially for the music lovers. AR45 has a full display touch screen and a 5MP rear camera with a novel feature of smile detector. RahmanIshq smartphones are power packed with pre-installed AR Rahman’s chartbusters.”

Key Specifications:

  • 4.5-inch FWVGA display (480X854 pixels)
  • 1.2GHz dual core A7 processor
  • 512MB RAM
  • 4.2.2 Android JellyBean OS
  • 5MP primary camera
  • VGA secondary camera
  • 4GB internal memory expandable up to 32GB
  • 3G/ video calling/ Wi-Fi/ Bluetooth
  • Dual SIM
  • 2000mAh battery

The pricing of the AR45 is Rs. 7999/-. It will be available across all leading outlets. It is expected to hit the market in the first week of October.