With the sales of Blackberry smartphone taking a nosedive in recent times, Blackberry is taking numerous steps to arrest the tide like making the BBM a public platform among others. Now Blackberry has announced the launch of a new platform called BBM channels.
The BBM channels will be available to all users having Blackberry OS 5 and above. The BBM channels can be downloaded from the Blackberry World for BB10 users or BlackBerry users can simply update to the newest version of BBM to have access to the BBM Channels beta when it becomes available later today.
BBM channels can be considered as an upgrade to the functionalities of the BBM, it acts as a forum between individuals, communities and organizations. It gives the option of likeminded people to be connected and share their interests on a larger scale. Similar to the BBM, the BBM channels offer more freedom to the user to post content, pictures, videos etc. Integrated live chat allows channel owners to offer “scheduled chat hours” where BBM users can directly engage with their favorite channels one on one.
This beta period is also a great time for notable brands to test content and engage with users. For instance, Toronto Maple Leafs fans can go behind the scenes via the Leafs’ BBM channel to get up close and personal with the team and engage in genuine conversations around their shared passion for Leafs hockey. In return, the Maple Leafs is seeing strong user engagement on BBM Channels. Besides the corporations, a number of individuals have used the channels to express their view, opinions and passions to the public.
BBM channels will be available on Android and iOS systems in the near future.