Ecommerce is getting widely accepted by Indian customers and with a whole lot of Ecommerce sites like Flipkart, lazyNinja, SnapDeal,etc the customer has a very wide range of options to choose from. Google too, has backed the growth for Ecommerce in India and has commenced the Great Online Shopping Festival for the second year in a row. The shopping spree has started from 11th December and will go on till 13 th and during this three day period it will encompass a whole range of dealers ranging from the Ecommerce bigwigs and also including local dealers thereby giving the best possible deal for the buyer. The shopping festival will range to all different kind of products like the travel sites, auto companies, telecom companies, fashion labels, health and well being companies, to banking financial Services so whatever your need the festival will have a deal for you.
Speaking about the momentum of online shopping in India, Rajan Anandan, VP & Managing Director, Google India said, “Great Online shopping festival is India’s version of cyber monday in the west and is an exciting platform to raise awareness and consumer adoption of online shopping in India. With over 200 million Internet users in the country, more and more Internet users are opting to shop online and fuelling the growth of both large multinational and homegrown companies. Industry estimates suggest that there are close to 20 million online shoppers in India and it’s estimated to grow to 50 million in next few years making it a 16 billion dollar industry.”
With this being only the second year of the festival, it is still at a very nascent stage combined with the staggering performance of last year the venture seems to have a lot of potential. The shopping festival witnessed a 350 percent growth in the daily sales and majority of those customers were first time buyers. The shopping festival is offering a whole host of discounts on the various products thereby the options are limitless for the customer.
The main goal is to create the awareness and potential of online shopping and Airtel, Intel and Paytm are leading to promote the initiative. Apart from promoting the initiative, Airtel will also offer a flat 10% cashback on all online transactions on top of the other offers by participating websites to customers who transact using Airtel money.
So hop on, and get your carts out and shop till you drop on GOSF.in!