Why Google Adsense stopped serving Ads on my Blog

Most of you would have realized that Adsense Ads were not visible on this Blog for the last 2 days. Every Adsense publisher must be aware that Google has strict guidelines for this program and even crossing it in some-way-or-other may cause your Google Adsense Account to be banned. Now, How is this related to Ads not being showed on my blog, even though my Adsense Account is active? Did I cross my lines somewhere? Did I get banned from Google? What was the exact reason? Let me tell you what exactly happened….

One fine morning, (on 14th July 2010) I received a mail from the Google Adsense team saying that one of the pages in my blog are violating the Google Adsense terms, and for this sole reason, they had stopped serving Ads on my website.
They clearly mentioned that I was responsible for writing content about Hacking/Cracking which is not allowed as per Google Adsense guidelines, and so has stopped serving Ads on my site. They mentioned the responsible URL too and said that if I do not take some steps regarding this issue they be even ban my Adsense account. Have a look at the exact Email from Google:

While reviewing your account, we noticed that you are currently displaying Google ads in a manner that is not compliant with our policies. For instance, we found violations of AdSense policies on pages such as
Please note that this URL is an example and that the same violations may exist on other pages of your website.

As stated in our program policies, AdSense publishers are not permitted to place Google ads on sites with content related to hacking or cracking. For example, sites showing ads may not provide instructions or equipment to illegally access or tamper with software, servers, or websites.

As a result, we have disabled ad serving to the site.

Your AdSense account remains active. However, we strongly suggest that you take the time to review our program policies
( https://www.google.com/support/adsense/bin/answer.py?answer=48182&stc=aspe-2pp-en ) to ensure that all of your remaining pages are in compliance.

Please note that we may disable your account if further violations are found in the future.

I was going all crazy as I wasn’t writing any content on Hacking on the mentioned URL and so I checked my Blog whether it was showing Adsense Ads or no. I also checked the Adsense account and it was working pretty well. Also, Ads were appearing quite properly on my blog! But, still I wrote a reply to Google saying that the mentioned URL had no content related to Hacking, even though its Title appeared to be so. The Title of that page was “How to Hack Twitter Accounts?” but I explicitly told Google authorities that it only contained some Customization tricks and was no way intending to hack Twitter accounts. Have a look at my Email to Google:

I completely agree that Ads must not be placed on Content which relates to Hacking or Cracking. But the URL which you mentioned is in no-way related to hacking. The word “hack” is used only to show that the method we are using for customization is different than
There are a few pages where I write about Decrypting passwords [but in no-way hacking]. Still as a precaution, can you tell me how do I stop showing Ads on those particular pages in my WordPress Blog.

Awaiting your response. Thanks!!

Nothing happened that day and I was pretty relaxed that Google has somehow found and corrected their mistake. But, the real shock came next morning! Adsense Ads were not visible on my Blog! I was totally going nuts. I dint know what to do. I thought that Google had taken some serious action on me. But, I realised that my Adsense account was still working. I heaved a sigh of relief!

I thought I must do something for disabling the Ads on that webpage which Google complained about, so I tried different methods but I was unsuccessful. In between, I received an Email from Google saying that they were sorry for the confusion and the Ads will start appearing on my blog within 48 hours. Read their complete Email:

Our AdSense representatives monitor all sites participating in Google’s AdSense program according to our Terms and Conditions and program policies. It appears that we sent the prior warning message in error. I apologize for the confusion.

We have now re-enabled ad serving to your site.

Please note that because ad serving to your site was temporarily disabled, there may be a delay of up to 48 hours or more before ads begin appearing on your site again. We appreciate your patience.

I wrote about this incident on my Facebook wall, Amit Banerjee and Raju PP were of great support there. After thinking for some time, I came to the conclusion that there is no point in risking my Adsense account just for earning a few quick bucks. I thought that it will be a cool idea to disallow the Google Adsense Bot from Crawling that page through my robots.txt file, so that Ads wont be served on that page and normally on other pages. I also stopped the Adsense bot from crawling another page which had similar content(but in no way intended towards hacking). After all this, I had some mental peace, but still the Ads were not visible on my Site. I was following the principle of “Wait and Watch”. Anyways, I had no other option..

On 16th July afternoon, Ads started appearing on my blog and it was the time to rejoice. The tension was relieved but I made three cool observations about the Google Adsense system:

  1. The Title of the Web-page rather than the content of that web-page has a great bearing in deciding which Ads appear on your Blog (even though it is called contextual Advertising)
  2. It may take upto 48 hours for Google to implement the change they have applied into their Adsense systems.
  3. Google may give you a chance to correct your mistake if you have a been a loyal/trustworthy Adsense Publisher(referring to me) for a long time (more than 2 years)

I would like to hear your comments about this incidence!!

  • http://techpp.com Raju

    Glad to see the issue resolved. As for the observations, I don’t really agree with point 1. I feel that the adsense bots scans the title only for random checks on compliance and not for ad serving. The ads served are definitely based on the content body

  • http://geniusgeeks.com Ricky @iphone apps

    Google adsense is good. I really like their approach in ur case.

  • http://www.techiemania.com Sathish @ TechieMania

    You have done the right thing by disabling Google adsense in those pages. But can you explain in a post on how to disable google adsense post on a particular page or article. It will really be helpful.

  • http://www.techfreakstuff.com Rohit Sane

    @Raju: I meant that more stress is given on the Title of the Document while deciding Which ads will appear on that page. I don’t say that only Title is considered while serving Ads. Anyways, I know it is a debatable topic as we can use the Adsense targeting Tags to allow the Adsense bot to crawl particular areas of the document alone.

  • http://hiswat.info Siva

    Thank God . Nothing happened.

  • http://www.iphonedevelopmenttalk.com/ iPhone App Development

    Good you got your adsense account back.

    I am waiting for my adsense account to be approved instead.

  • http://www.bloggingaccess.com Blogging for Profit

    What a relief. I also experience to be banned by Google Adsense but I managed to it back to life for some reasons.

    Newbies also might wander why some of their adsense ad blocks isn’t showing ads on it.

    The reason there is, they might put more than 3 ad blocks on the same page.

    Thanks for this information my friend.

    – Felix Albutra

  • http://romantic18.blogspot.com Vipin@Romantic SMS

    Definitely Google is too strict in his guidelines, however i have read in forums that they don’t reply usually to their mails, if this is then i must say that you are fortunate that you got reply from them.

  • http://www.flopsite.com Sohail Shaikh

    The ads are still disabled on my blog !!
    But as you’ve mentioned above that you’ve received a mail from google that your blog consists of stuff about hacking and cracking, I didn’t get such a mail from google still the ads aren’t not appearing on my site !!

    Now I’m worried like hell !!
    I don’t know how to reach google regarding this issue.
    It will be my pleasure if you give me google’s contact email id !

    Thanks :)

  • http://www.techfreakstuff.com Rohit Sane

    @Sohail: you can contact Adsense using this: http://www.google.com/support/adsense/bin/request.py

  • http://www.ampercent.com/ Amit

    Not only writing cracking content is an offence but you will fall in the same pit if you link to any page which has unacceptable content.

    Your article didnt had any cracking content but it appeared to them (Google) that this page has unacceptable content.

    I would never in my wildest dreams even think of writing any post like that…really scary man!

    A surprising thing is that some ads are labelled “How to Hack Email”..

    Should not Google also punish the Adwords advertisers ?

  • http://www.techfreakstuff.com Rohit Sane

    @Amit: Exactly my point!! When advertisers pay for such ads, Why does Google stop publishers from writing such content?

  • http://www.CravingTech.com Michael Aulia @CravingTech.com


    Glad you have it back up again.. would hate it if we get banned from AdSense because it’s one of the main streams of income

    Guess they mistook your title’s intention

  • http://www.techfreakstuff.com Rohit Sane

    @Micheal: Its really bad to get banned from adsense.. Yeah, I think they mistook my title intentions..

  • http://www.flopsite.com Sohail Shaikh

    Now what should i do in order to get my adsense account re-activated ?

  • http://www.techfreakstuff.com Rohit Sane

    @Sohail; You can send a request to Google Adsense team. You can do nothing else…

  • http://kathyblogger.com Kathy

    I warn people about using Adsense as a monetization method. It can be lucrative, but you have to be very careful to not violate their terms of service. The other thing you should pay attention to is whether or not Adsense is appropriate for any given page, not just ones that might borderline violate their TOS.

    I recommend using a script to serve ads only to visitors who arrive via a search engine using a commercial keyword. Otherwise you have low CTR and low conversions for the company who is buying the advertising from Google.

    You are very fortunate to have received a warning and not an outright ban.

    Google is not the only company picky about such things. They and other companies like them rely on a page title to determine content topicality which isn’t always accurate.

  • http://www.techfreakstuff.com Rohit Sane

    @kathy: Yeah.. I know I am very lucky in this case!! I don’t use a script but i have banned a few URLs with Robots.txt So I don’t even fear of the Script not working properly.

  • http://www.tonerboss.com/ Lark @compatible hp printer toners

    Lucky for you, Rohit.

    On my previous employer’s case, his account was immediately banned.

    We tried to use the appeal form but we received no reply from Google.

    I hope that Google people give publishers like us chance to explain ourselves first before taking away an account that have been contributing to their earnings.

  • http://www.teamnirvana.com Suneel

    That’s a pity man. I suppose we need to be reading the guidelines of Google Adsense at least once a week, so that we can remember and comply them each and every time.

    They do not lash their whip at the websites which show more than 3 slots of Adsense but hunt people who write content.

  • http://www.pinoymoviexpress.net/ mark

    I actually have the same problem with my movie blog now, now I opted to remove some of the google ads on my site I’d like to ask how do I contact google adsense and email them? what’s their email ad? O.o

  • http://www.bestfashiontrends.info vahagn

    Hi all !!
    I have some problem but I haven’t resive any mail from google.
    my site is http://www.bestfashiontrends.info pls tell me what’s a problem :(

  • http://webtrickz.com/ Mayur

    That’s why one should always avoid words like hacking, cracking and other explicit words and images on blogs showing Adsense ads.

    Adsense is like God for those who make a living with its revenue. 😀

    Btw.. There’s a typo weather* in 3rd Para.

  • http://www.techfreakstuff.com Rohit Sane

    @Mayur: Thanks for the notification..

  • http://www.techymind.in Rajan Balana

    I am very happy to see your google adsense account back . Good!

  • http://www.mivkamathieu.com List Building


    Google are such organized people. I love the way they do business. They always abide by the rules they set and expect the same in return. No wonder they are the top dogs of the internet.
    Question: I’m new to blogging and noticed that you seemed really freaked out when you thought you loss your adsence. Is adsence really that valuable to bloggers? Does it pay to put adsence ads?

    Let me know,


  • http://www.techfreakstuff.com Rohit Sane

    @Mivka: Adsense is the best advertising Program for most bloggers because it delivers relevant Ads. It also, pays really well!

  • shashank

    dude i got the same message but with DMCA notice. I immedeiately counter applied for the same and even had removed that article.

    Still Google ads arent apeparing on my site.Any suggestions from yours side?

  • http://www.techfreakstuff.com Rohit Sane

    @Shashank: Try blocking the Adsense Bots through your Robots.txt