Lava launches Iris 504q for Rs.13,499: The flagship Smartphone that understands human gestures

Lava International Limited today announced the launch of their new flagship smartphone- the Lava Iris504q. This revelation broadcasts the company’s entry into the high-end smartphone category. The unique trait about this model is that this Smartphone boasts of technologically advanced gesture motion control. Such a peculiar functionality supports to reinvent the mobile experience for users. Considering the competitiveness of the current Smartphone market, this revelation sets a new standard for the other available Smartphones in this particularized category.
Lava Iris504q has been developed for providing the consumers to an affordable, easy-to-use, full-featured and technologically competitive smartphone. Mainly, the target area includes at addressing a large and important segment of the Smartphone market.
Iris 504q
The following are the features of Lava Iris 504:

  • Gesture Motion
  • 5” IPS Screen with OGS technology and HD resolution
  • Super slim design with 8.4 mm thickness
  • Fast 1.2 Ghz Quad Core processor
  • Android Version Jelly Bean v4.2 with Over the Air Software Upgrades
  • 8 MP Autofocus Camera with BSI Sensor and 2MP Front Camera
  • Long Battery 2000mAH with Battery Booster
  • USB On-The-Go

The Iris 504q which is introduced by Lava is a high-end Android Smartphone with thickness of just 8.4mm that makes it the handset the slimmest in its category. Also, it provides HD experience to a 5 inch IPS screen along-with the existence of OGS display technology and encompassing resolution of 1280×720 pixels. The new-fangled introduced feature helps the users in interacting with the phone by simply perform a swipe of the hand in the air. This available functionality bestows a beneficial utility in clicking photos, changing tracks on the music player and video player, tuning FM channels and browsing entertainment gallery on the Smartphone.Lava Iris 504q

Lava Iris 504q constitutes a composition of 1GB RAM and an internal memory of 4 GB that can be further expanded up to 32 GB. This helps in providing users enough space to store their multimedia content. The device has a large 2,000-mAh battery which helps in providing ample back up for multimedia, stand by and talk time.

Additionally, Lava has introduced a integration of Hungama’s Music Application and ‘LavaZone’. This assists in providing a seamless entertainment experience and various VAS initiatives. The device constitutes certain preloaded apps such as Opera web browser, Hungama Music App and Moden Combat HD from gameloft.

Lava Iris is priced at Rs. 13,499 and the handset will be available across national retail chain stores, multi-brand outlets across India and online stores beginning 4th week of June.